Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products. Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff. For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she may assist in the development of that product or service and to create a marketing plan for it.
"How does a person’s cultural background influence his/her consumer behavior? Why does someone choose one brand of flavored water over another? What are the underlying elements of a successful product launch? These are the kinds of questions you’ll be exploring—and answering—as a student in Emerson’s Department of Marketing Communication."
(Provided By: Emerson College)
"..the Department of Marketing launched a progressive curriculum that prepares students to be future-proof and real-world ready in careers such as marketing research and analytics, advertising and promotion, interactive digital and social media marketing, brand planning and strategy, marketing and product management, global marketing, diversity marketing, retailing and sales management."
(Provided By: Loyola Marymount University)
"Students first learn marketing’s primary functions—consumer behavior, market research, advertising, and marketing strategy—and then take specialized courses that lead them toward the jobs they want."
(Provided By: Fordham University)
"Marketing is critical to business success. Marketing is about delivering value to consumers and generating revenue for the organization. What could be more important than that? It’s about developing the right products, for the right people, at the right price, in the right places, and with the right communication. Every organization has a marketing function, creating many career opportunities. Marketing matters."
(Proved By: Metropolitan State University-Denver)
"If you’re interested in advertising, digital and social media marketing, product development, brand management, business development and sales management, marketing analytics, or business and federal government marketing, then the marketing concentration is for you."
(Provided By: George Mason University)
"Within one of the most exciting programs here at UWA, you can build on your experience and gain innovative and practical knowledge of the how and why behind every product and service offered to consumers today. Become an expert in the latest software programs and equipment and learn to lead others in a career that involves everything from branding to sales to advertising, public relations and marketing."
(Provided By: The University of West Alabama)
"As a business major in the marketing major, you'll develop critical thinking skills and creativity to understand customers and how to communicate with them. We'll teach you how to break through the marketing clutter in classes such as Retailing, Sales Management, Consumer Behavior, Contemporary Marketing Strategies and International Marketing."
(Provided By: Texas Wesleyan University)